The Journey from Audienceship to Advocacy: A Content-led Approach in B2B SaaS

by Airmeet

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For a while now — though nobody fully understands why — it’s evident that people love to watch endless byte-sized videos of strangers experimenting with mentos and coke, binge-watch episodic content on Netflix and then join a fan community to talk about it. This content consumption behavior forever changes how you concoct your B2B SaaS content strategy.

Episodic video and audio, online events, and live streams compel people to want to engage with your brand — perhaps a lot more than a downloadable ebook does. Learn how to weave the old proven ways with new ones to create content that your target audience raves about.

We’ve got an exciting schedule packed with interactive workshops and panel discussions by marketing and event leaders from leading SaaS companies like Gong, MobileMonkey, Atlassian, Ally and more to probe a media-house-inspired approach to content.