CCI - MARKETING YOUR MULTI-HYPHENATE BUSINESS

December 8, 2022, 2:00 - 4:00 PM

Topic: Marketing/Communications

Provider/Presenting Organization: Center for Cultural Innovation

Location: Online Classes/Webinars

MARKETING YOUR MULTI-HYPHENATE BUSINESS: 
HOW TO DESIGN YOUR WEBSITE WHEN YOU DO MULTIPLE THINGS 

with Ana Maria Agüero Jahannes

For artists and creative freelancers, the freedom to define your work is often a major motivator, but for folks who have multiple talents and a desire to pursue more than one of them, figuring out how to market your business can leave you confused and discouraged. Thankfully, there are ways to decide your design strategy for multiple offerings and create a website where passion and pragmatism meet. If you’ve decided to launch (or are already creating work as) a multi-hyphenate business, this class will help you design a website that leaves you and your audience clear about your unique offerings.

In this class, you will:

• Answer for yourself the most commonly asked question, “Do I need to create multiple websites for my business or can I make just one for everything?”

• Identify different ways to design your website based on your chosen strategies.

• Create a list of actionable tasks to design or improve your website.

A recording of this session will be shared with registrants for a limited time. 

Space is limited to 30 people. 

Ana María Agüero Jahannes is the founder and CEO of Art of Ascent, an online school with courses for artists on the come up. A digital marketing generalist with 13 years of strategy and design experience, she’s worked with artists, creative entrepreneurs, startups and cultural institutions to design the brands that create the culture. An artist herself, she knows firsthand how helpful it is to have a digital home to amplify her own projects. Outside of work, you can find her preaching on the beauty of the color brown, scheming on how to make [insert something you could buy], bouldering and throwing down in the kitchen. (Artofascent.com; Instagram @artofascent)

Date: Thursday, December 8, 2022

Time: 2:00–4:00pm PT / 5:00-7:00pm ET

Online platform: A Zoom link will be emailed to those who register. 

Cost: $5-25 (sliding scale). Please pay what you can afford. Those who are able to afford full price tickets will help subsidize those who cannot.

Register here

Questions? Email allison@cciarts.org.

Cancellation Policy: Full refund on registration fees up to 48 hours prior to workshop date. Fees non-refundable after that date.