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One to One from Musical America: Andrew Ousley

  • September 24, 2021 11:56 PM
    Message # 11117367
    Lister Administrator (Administrator)

    Andrew Ousley

    Founder and President, Unison Media

    Creator and Curator of Death of Classical

    Andrew Ousley wears two hats: One as publicist, one as producer. In the former guise, he the president of Unison media, a marketing and public relations firm he founded in 2015 with a mission to "tell a better story about classical music." As a producer, he is best known for two New York concert series: "The Crypt Sessions" and "The Angel’s Share," both of which fall under the rubric Death of Classical. In his One to One, he explains the "cheeky" (his word) moniker.

    He also talks about how classical music is evolving, crossing boundary lines and genres, how the pandemic had encouraged individual artists to become their own media hosts and producers, and how coming from a non-classical background has better enabled him to guide his clients in telling that "better story."

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