CCI - THE BUSINESS OF ART: ENTREPRENEURIAL TRAINING FOR ARTISTS
September 13 - November 15, 2023
Topic: Career Development: Multiple Topic Business Training
Provider/Presenting Organization: Center for Cultural Innovation
Location: Online Classes/Webinars
The Business of Art is a QUICK GRANT eligible activity for California artists who apply by July 15, 2023.
Be sure to register for the workshop in addition to applying for the grant. More info below!
If you are an artist, you have an arts business. Get the entrepreneurial tools and resources you need to sustain and thrive as an artist.
Learn key concepts and strategies for marketing and self-promotion, money management, planning and project financing. Get clear on your core values and who values your work. Assess your strengths and available opportunities. Create structures to meet your goals. Meet local peers from across the creative disciplines; share knowledge and build relationships to support you as you grow.
The Center for Cultural Innovation was founded in 2001 to promote knowledge sharing, networking and financial independence for individuals in the arts. Our signature program, the Business of Art, is designed to enhance the business skills of artists and entrepreneurs working across the creative disciplines. Taught by arts business leaders with both commercial and nonprofit experience, the Business of Art curriculum is rooted in the idea that your art business is driven by two elements: your core values and the people who value what you do. Participants learn key concepts involved in goal-setting, business models, marketing and self-promotion, money management, legal issues, strategic planning, and project financing.
From September 13 to November 15, 2023, two dozen artists from a variety disciplines will meet online weekly for online presentations by arts and business leaders who will share innovative ideas and inspiration for sustaining your art business. CCI’s publication Business of Art: An Artist’s Guide to Profitable Self-Employment (3rd Edition) and an online Business of Art Toolkit will supplement the webinars with readings, worksheets, and resources to support you in your career.
In weekly virtual seminars you will hear from experts in the field (many of whom are also practicing artists), exchange ideas and resources with your peers, and apply what you learn to growing your own arts business. In the final session, each artist will present their art business model and celebrate their accomplishment as a cohort.
This 10-week workshop will be conducted online via Zoom Meetings. Presenters will lead live, interactive workshops, and additional peer learning will take place in breakout groups. Most of the sessions will be recorded, however live participation is strongly encouraged. Breakout rooms will not be recorded.
Register early; enrollment is limited and this program will sell out!
SCHEDULE:
This 10-week class meets via Zoom on Wednesdays from 10:00 AM - 1:00 PM (Pacific) / 1:00 - 4:00 PM (Eastern).
Session 1: September 13
Presenting Yourself as an Artist
Session 2: September 20
Identifying Your Values & Setting Goals / JEREMIAH OLAYINKA OJO
Session 3: September 27
Designing Your Business Model & Building a Business Plan / AMY KWESKIN
Session 4: October 4
Promoting Yourself & Your Work / KATRINA FRYE
Session 5: October 11
Legal Issues for Artists / JONATHAN TOBIN
Session 6: October 18
Managing Your Money / AMY SMITH
Session 7: October 25
Funding Your Art Project or Business / ELAINE GROGAN-LUTTRULL
Session 8: November 1
Moving Forward with Strategic Planning / AMY KWESKIN
Session 9: November 8
Cluster Counseling / ALL PRESENTERS
Session 10: November 15
Final Presentations & Graduation!
