This course will sell out -- reserve your spot asap if you're interested.
CCI - THE BUSINESS OF ART: ENTREPRENEURIAL TRAINING FOR ARTISTS
September 13 - November 15, 2023
REGISTER HERE
Topic: Career Development: Multiple Topic Business Training
Provider/Presenting Organization: Center for Cultural Innovation
Location: Online Classes/Webinars
The Business of Art is a QUICK GRANT eligible activity for California artists who apply by July 15, 2023.
Be sure to register for the workshop in addition to applying for the grant. More info below!
If you are an artist, you have an arts business. Get the entrepreneurial tools and resources you need to sustain and thrive as an artist.
Learn key concepts and strategies for marketing and self-promotion, money management, planning and project financing. Get clear on your core values and who values your work. Assess your strengths and available opportunities. Create structures to meet your goals. Meet peers from across the creative disciplines; share knowledge and build relationships to support you as you grow.
The Center for Cultural Innovation was founded in 2001 to promote knowledge sharing, networking and financial independence for individuals in the arts. Our signature program, the Business of Art, is designed to enhance the business skills of artists and entrepreneurs working across the creative disciplines. Taught by arts business leaders with both commercial and nonprofit experience, the Business of Art curriculum is rooted in the idea that your art business is driven by two elements: your core values and the people who value what you do. Participants learn key concepts involved in goal-setting, business models, marketing and self-promotion, money management, legal issues, strategic planning, and project financing.
From September 13 to November 15, 2023, two dozen artists from a variety disciplines will meet online weekly for online presentations by arts and business leaders who will share innovative ideas and inspiration for sustaining your art business. CCI’s publication Business of Art: An Artist’s Guide to Profitable Self-Employment (3rd Edition) and an online Business of Art Toolkit will supplement the webinars with readings, worksheets, and resources to support you in your career.
In weekly virtual seminars you will hear from experts in the field (many of whom are also practicing artists), exchange ideas and resources with your peers, and apply what you learn to growing your own arts business. In the final session, each artist will present their art business model and celebrate their accomplishment as a cohort.
This 10-week workshop will be conducted online via Zoom Meetings. Presenters will lead live, interactive workshops, and additional peer learning will take place in breakout groups. Most of the sessions will be recorded, however live participation is strongly encouraged. Breakout rooms will not be recorded.
Register early; enrollment is limited and this program will sell out!
SCHEDULE:
This 10-week class meets via Zoom on Wednesdays from 10:00 AM - 1:00 PM (Pacific) / 1:00 - 4:00 PM (Eastern).
Session 1: September 13
Presenting Yourself as an Artist
Session 2: September 20
Identifying Your Values & Setting Goals / JEREMIAH OLAYINKA OJO
Session 3: September 27
Designing Your Business Model & Building a Business Plan / AMY KWESKIN
Session 4: October 4
Promoting Yourself & Your Work / KATRINA FRYE
Session 5: October 11
Legal Issues for Artists / JONATHAN TOBIN
Session 6: October 18
Managing Your Money / AMY SMITH
Session 7: October 25
Funding Your Art Project or Business / ELAINE GROGAN-LUTTRULL
Session 8: November 1
Moving Forward with Strategic Planning / AMY KWESKIN
Session 9: November 8
Cluster Counseling / ALL PRESENTERS
Session 10: November 15
Final Presentations & Graduation!
Presenter Bios
WATCH NOW: BUSINESS OF ART: PRICING EXCERPT
TECH REQUIREMENTS:
We will use Zoom meetings to meet online. Please plan to call in from a location with a strong internet connection, where you are able to share and listen comfortably. You’ll need a laptop or desktop computer with video and headphones. Workshop materials will be shared electronically via Google Drive, however you do not need a Gmail account to view those files.
TIME REQUIREMENTS:
Weekly homework assignments will be given, including reading chapters from the workbook and completing worksheets. We recommend allocating at least 1-2 hours each week for homework (depending on your reading speed). Homework will not be graded, but we have found that artists who commit time to working on their art businesses tend to benefit most from the workshop experience.
We highly encourage artists to meet up (virtually or in-person) to work on exercises together between classes. Given how isolated many artists are in their daily practice, we find that using the "buddy system" can help with confidence, motivation, and accountability.
COST:
$250 early bird registration (ends Sept 1); then $300 thereafter.
Payment plans can be arranged. Please email jennelyn@cciarts.org with any questions.
Please Note: We are now sold out of non-LA artist tickets. If you live and your work address falls outside of the city of LA and are interested in joining the waitlist for this program, please contact jennelyn@cciarts.org. (To verify whether your address is in the City of Los Angeles, click here.)
